Business and Marketing

Ref: C3847249

Over the past two years we have all had a lot of time to rethink our purpose and reflect on what it is we actually want to be doing. For many there has been unfortunate job losses and sadly illness has impacted who we are which has led to the increase in people becoming interested in starting their own business. This could be the course for you if you have the idea but lack the experience and knowledge of business start up. At WEA we have developed a short program to help you navigate through the many elements involved in business start up and stability, especially in uncertain times. You will be learning from someone who is currently in business and has worked in many types of sectors whilst also tutoring for the WEA.

Course aim

Beginner business is a practical introduction to how to set up and run a small business gaining understanding of the principles of business and applying it to your own cottage industry or online store.

Do I need any particular skills or experience?

  • This course is for beginners
  • This course is for improvers
  • This course is for beginners and improvers

By the end of the course I should be able to:

  • Learners will be able to identify the key elements of different types of business start up from social enterprise/ sole trader / and Limited company
  • Learners will be introduced to the basics of business principles: accounts/ visioning/ business goals/ values/ trends
  • Learners will understand the key trends in the market place and solve a societal problem with your business solution-Business solution focused
  • Learners will be able to list the key elements of a Business Plan using the Business Canvas Model
  • Learners will be able to demonstrate what a business mind-set is and how entrepreneurship can solve issues and create jobs

How will I be taught?

What kind of feedback can I expect?

What else do I need to know?

Folder/ plastic wallets/pens and an enquiring mind

Pre-course work, reading and information sources

What can I do next?

View full course information sheet

Business and Marketing

Is this course right for me? Request more information

If you don't have a pin, please call 0300 303 3464 to enquire about enrolling on this course.


This course is funded by the Liverpool Combined Authority. You must be a resident of Liverpool in order to attend this course. Click here to learn more about government funding changes. If you don't know whether you are a resident of Liverpool, you can check your postcode here:

As a registered charity, and to meet our funders’ requirements, we need to check a few things with you before you enrol. Please check the details below to ensure you meet the basic eligibility critiera:

  • You are paying the standard fee (with a credit or debit card) or you are on any of the qualifying benefits
  • You have a valid email address so that you can receive confirmation of your booking
  • You have been resident in the UK, EU or EEA for the last 3 years
  • You are aged 19 years or older on 1st September 2021
  • You declare that the address you provide is correct and that you will provide evidence of this and your eligibility to live and work in the UK
  • You have read and accept our standard terms and conditions

Not sure or have further questions? Contact

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