Introduction to Social Media & Digital Marketing

Ref: C3844939

Digital marketing and social media platforms are something that every one must learn so they can be able to be part of the digital revolution. We are seeing clearly how every day tasks are expected to be delivered online and this can be daunting if you are new to digital platforms. This course will introduce the learner to the new world of digital, how it is used in every day life on a personal level and how learning the basics of digital can enhance your CV and become aware of how these skills are needed in the workplace. This course will give an overview of digital and social media, how it is used to engage the public, what social media platforms are, how to effectively use them and how to set them up for personal & business use.

Course aim

To provide a brief introduction to the principles of digital and social media topics and how to apply them to your every day life and become aware how these can be applied to the workplace.

Do I need any particular skills or experience?

  • You will need your own personal email address so that you’re able to login to the WEA’s digital learning platform: WEA Canvas. You will need to be able to understand how to follow URL links to pages on the internet. If you want to understand more about Canvas please visit: http://bit.ly/WEAonline
  • You will need to be able to follow links to join our WEA live video learning platform: WEA Zoom. If you’d like to understand more about our video learning platform, Zoom please visit: http://bit.ly/WEAonline and http://bit.ly/ZoomSpec
  • This course is for a group of around 15 students studying in a live video-learning platform conference and an online digital learning environment platform from the comfort of your own home.
  • This is a live lecture delivered by a subject specialist in an online webinar video learning platform. You will need to be able to access the internet on a device with speakers or earphones. There will be opportunities to take part in discussions and chats. If you’d like to know how to use Zoom please visit: http://bit.ly/ZoomSpec
  • No skills or experience needed
  • This course is for beginners

By the end of the course I should be able to:

  • Learners will develop a clear understanding of how Digital Technology can improve the employ-ability skills of the learner
  • Learners will improve their understanding of the many roles of social platforms including; Facebook, Twitter & Instagram. The learners will explore how social media platforms are made use of in public life and public agencies including the NHS, housing and education.
  • Learners will learn how to set up their own platforms for personal use.
  • Learners will become aware of the many uses of digital including; storytelling, SEO, selling online, and how it is used to influence society.
  • Learners will explore the incredible benefits of digital and social media uses for the betterment of society.

How will I be taught?

  • The WEA’s digital learning platform, Canvas will be used to provide resources or to support lessons, enable assessment, provide learner feedback and for other activities for individuals away from the course. If you want to understand more about our digital learning platform please visit: http://bit.ly/WEAonline
  • Most of your learning will take place in your class, but one or two sessions will be online using WEA’s digital learning platform, Canvas, working by yourself or engaging with other students. If you want to understand more about our digital learning platform please visit: http://bit.ly/WEAonline
  • The WEA tutor will use a range of different teaching and learning methods and encourage you and the group to be actively involved in your learning

What kind of feedback can I expect?

  • You will be able to keep a record of your progress and achievement using photos, audio, text or documents uploaded into the WEA’s digital learning platform, WEA Canvas.
  • Your tutor will provide written, text and audio feedback recorded in WEA Canvas, WEA’s digital learning platform.
  • You will be able to keep a digital portfolio of your work on WEA’s digital learning platform, Canvas.
  • A range of informal activities will be used by the tutor to see what you are learning which may include quizzes, question and answer, small projects and discussion
  • You will have opportunities to discuss your progress with your tutor
  • You will be encouraged to share your work with the group and discuss your learning
  • A file of work will be kept which will help to record your progress

What else do I need to know?

  • What you need: You will need an internet connection, speakers, a microphone and a webcam so that you can use our video learning platform, Zoom. If you’d like to understand more Zoom please visit: http://bit.ly/ZoomSpec
  • You will need a personal email address to join the WEA’s digital learning platform, Canvas so that you can receive resources, record your progress and achievement and to work with others and share ideas. If you want to understand more about our digital learning platform please visit: http://bit.ly/WEAonline
  • Nothing else is needed

Pre-course work, reading and information sources

  • You will have access to course resources and links to wider learning through the WEA’s digital learning platform, Canvas: http://bit.ly/WEAonline
  • No pre reading or pre course work is required

What can I do next?

  • Progress to another WEA course
  • Progress to a course with another provider
  • This course could lead to a range of job opportunities. Follow link to National Careers Service for more details https://nationalcareersservice.direct.gov.uk/
  • Become involved with the WEA in a range of voluntary work and other activities including campaigning as a WEA member
  • Become involved as a volunteer for a WEA partner or another organisation
  • You could progress to Higher Education courses. Follow link to the PEARL website for information http://pearl.open.ac.uk/
  • Access the WEA What Next? booklet here http://www.wea.org.uk/learn-wea/what-can-i-do-next

Download full course information sheet

Introduction to Social Media & Digital Marketing

Is this course right for me? Request more information

This course is not available for online enrolment.

Conditions

This course is funded by the Liverpool Combined Authority. You must be a resident of Liverpool in order to attend this course. Click here to learn more about government funding changes. If you don't know whether you are a resident of Liverpool, you can check your postcode here:

As a registered charity, and to meet our funders’ requirements, we need to check a few things with you before you enrol. Please check the details below to ensure you meet the basic eligibility critiera:

  • You are paying the standard fee (with a credit or debit card) or you are on any of the qualifying benefits
  • You have a valid email address so that you can receive confirmation of your booking
  • You have been resident in the UK, EU or EEA for the last 3 years
  • You are aged 19 years or older on 1st September 2020
  • You have read and accept our standard terms and conditions

Not sure or have further questions? Contact courseenquiries@wea.org.uk

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