The Michelin Brothers and their influence on the first half of the 20th Century

Ref: C3678887

Discover the story of the two Michelin brothers who, in the late 1880s, were persuaded to take over a failing family business situated in the hinterland of the Massif Central region of France. At that time, among the range of items manufactured in the Clermont Ferrand factory were, notably, rubber balls. Within a very few years, via the bicycle tyre, Michelin were at the heart of the development of personalised motor transport, the car. The Michelin legacy not only includes the pneumatic tyre, as the company was also very active in a host of other areas. Most notably, the little red book, the Guide Michelin that first appeared in the year 1900 and subsequently became the bible of 'fine dining' all over the world. Two years previously, in 1898, saw the birth of of one of the most recognised advertising icons of the 20th century: Bibendum, the Michelin Man.

Course aim

An introduction to the fascinating lives of Andre and Edouard Michelin, and Bibendum, the Michelin Man. As well as ground-breaking design and manufacturing skills, the Michelin brothers revolutionised the world of advertising, marketing and eating!

Do I need any particular skills or experience?

  • You will need your own personal email address so that you’re able to login to the WEA’s digital learning platform: WEA Canvas. You will need to be able to understand how to follow URL links to pages on the internet. If you want to understand more about Canvas please visit: http://bit.ly/WEAonline
  • You will need to be able to follow links to join our WEA live video learning platform: WEA Zoom. If you’d like to understand more about our video learning platform, Zoom please visit: http://bit.ly/WEAonline and http://bit.ly/ZoomSpec
  • This course is for a group of around 15 students studying in a live video-learning platform conference and an online digital learning environment platform from the comfort of your own home.
  • This is a live lecture delivered by a subject specialist in an online webinar video learning platform. You will need to be able to access the internet on a device with speakers or earphones. There will be opportunities to take part in discussions and chats. If you’d like to know how to use Zoom please visit: http://bit.ly/ZoomSpec
  • No skills or experience needed
  • This course is suitable for beginners and improvers

By the end of the course I should be able to:

  • Have an increased appreciation of the advances, technical and social, made at the end of the 19th century and the beginning of the 20th.
  • Obtain an increased understanding of the period's history, particularly relating to France and Europe.
  • Develop an interest in the tourism of the time, it's publicity, maps and guides.

How will I be taught?

  • The WEA’s digital learning platform, Canvas will be used to provide resources or to support lessons, enable assessment, provide learner feedback and for other activities for individuals away from the course. If you want to understand more about our digital learning platform please visit: http://bit.ly/WEAonline
  • You may be asked to undertake additional work in your own time to support your learning
  • The learner will be asked to participate in their own research. This research will be supplementary to the course, and not a requirement.

What kind of feedback can I expect?

  • You will be able to keep a record of your progress and achievement using photos, audio, text or documents uploaded into the WEA’s digital learning platform, WEA Canvas.
  • Your tutor will provide written, text and audio feedback recorded in WEA Canvas, WEA’s digital learning platform.
  • You will be able to keep a digital portfolio of your work on WEA’s digital learning platform, Canvas.
  • A range of informal activities will be used by the tutor to see what you are learning which may include quizzes, question and answer, small projects and discussion
  • You will have opportunities to discuss your progress with your tutor
  • You will be encouraged to share your work with the group and discuss your learning
  • You will be encouraged to consider other students work and give your opinions and suggestions

What else do I need to know?

  • What you need: You will need an internet connection, speakers, a microphone and a webcam so that you can use our video learning platform, Zoom. If you’d like to understand more Zoom please visit: http://bit.ly/ZoomSpec
  • You will also need access to the internet outside of your sessions. You could do this using a smart phone, tablet, laptop or a desktop computer (at home or through a library etc.).
  • You will need a personal email address to join the WEA’s digital learning platform, Canvas so that you can receive resources, record your progress and achievement and to work with others and share ideas. If you want to understand more about our digital learning platform please visit: http://bit.ly/WEAonline

Pre-course work, reading and information sources

  • You will have access to course resources and links to wider learning through the WEA’s digital learning platform, Canvas: http://bit.ly/WEAonline
  • No pre reading or pre course work is required
  • No pre reading is required but research on the subject on the internet or in the library may be helpful

What can I do next?

  • Progress to another WEA course
  • Progress to a course with another provider
  • Become involved with the WEA in a range of voluntary work and other activities including campaigning as a WEA member
  • Become involved as a volunteer for a WEA partner or another organisation
  • Access the WEA What Next? booklet here http://www.wea.org.uk/learn-wea/what-can-i-do-next

Download full course information sheet

The Michelin Brothers and their influence on the first half of the 20th Century

Conditions

As a registered charity, and to meet our funders’ requirements, we need to check a few things with you before you enrol. Please check the details below to ensure you meet the basic eligibility critiera:

  • You are paying the standard fee (with a credit or debit card) or you are on any of the qualifying benefits
  • You have a valid email address so that you can receive confirmation of your booking
  • You have been resident in the UK, EU or EEA for the last 3 years
  • You are aged 19 years or older on 1st September 2020
  • You declare that the address you provide is correct and that you will provide evidence of this and your eligibility to live and work in the UK
  • You have read and accept our standard terms and conditions

Not sure or have further questions? Contact courseenquiries@wea.org.uk

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