An introduction to Social Media Marketing for small business covering setting up on different platforms, the best way to target your audience, how to find hashtags and keywords as well as the best types of content for each platform. We will cover Facebook, Instagram, Pinterest, Twitter and LinkedIn Use your own tablet / phone / laptop so you can use your own pictures and save your links and passwords safely.
Course aim
A hands on Social Media Marketing course for small businesses – from start ups to established businesses that need a boost to their online marketing
Do I need any particular skills or experience?
- You will need your own personal email address so that you’re able to login to the WEA’s digital learning platform: WEA Canvas. You will need to be able to understand how to follow URL links to pages on the internet. If you want to understand more about Canvas please visit: http://bit.ly/WEAonline
- You will need to be able to follow links to join our WEA live video learning platform: WEA Zoom. If you’d like to understand more about our video learning platform, Zoom please visit: http://bit.ly/WEAonline and http://bit.ly/ZoomSpec
- This course is for beginners
By the end of the course I should be able to:
- Define target market
- Search for hashtags for Instagram and Twitter
- Create a Facebook banner or a social media graphic
- Plan content for the next month
- Schedule a post on preferred platform
How will I be taught?
- The WEA’s digital learning platform, Canvas will be used to provide resources or to support lessons, enable assessment, provide learner feedback and for other activities for individuals away from the course. If you want to understand more about our digital learning platform please visit: http://bit.ly/WEAonline
- The WEA tutor will use a range of different teaching and learning methods and encourage you and the group to be actively involved in your learning
- You will be expected to carry out a range of activities in your own time
What kind of feedback can I expect?
- You will be able to keep a record of your progress and achievement using photos, audio, text or documents uploaded into the WEA’s digital learning platform, WEA Canvas.
- Your tutor will provide written, text and audio feedback recorded in WEA Canvas, WEA’s digital learning platform.
- You will have opportunities to discuss your progress with your tutor
- You will be encouraged to share your work with the group and discuss your learning
- You will be encouraged to consider other students work and give your opinions and suggestions
What else do I need to know?
- What you need: You will need an internet connection, speakers, a microphone and a webcam so that you can use our video learning platform, Zoom. If you’d like to understand more Zoom please visit: http://bit.ly/ZoomSpec
- You will also need access to the internet outside of your sessions. You could do this using a smart phone, tablet, laptop or a desktop computer (at home or through a library etc.).
- You will need a personal email address to join the WEA’s digital learning platform, Canvas so that you can receive resources, record your progress and achievement and to work with others and share ideas. If you want to understand more about our digital learning platform please visit: http://bit.ly/WEAonline
- Please have access to your own device (laptop, tablet, phone that you'd usually use to promote yourself online)
Pre-course work, reading and information sources
- No pre reading or pre course work is required
What can I do next?
- Progress to another WEA course
Download full course information sheet
