Fashion for the Digital Age: from the New Look to the New Media

Ref: C3676191

FASHION FOR THE DIGITAL AGE New techniques for production and publicity will be discussed, reviewed, tested in the context of experience as students, retail, design or manufacturing workers, fans and consumers. Students will be prepared for active roles in the ever changing Fashion market place. Fashion's ingenuity in adapting to new means of promotion for digital and print media, websites, advertising, cinema, music and television, will be considered. Hollywood's role in shaping Fashion's influence will be considered through Audrey Hepburn's persuasive iconography and the impact of the most watched movie of the 20th century: Gone with the Wind. We will examine the lives of designers Coco Chanel, Christian Dior, Rei Kawakubo, Mary Quant, Elsa Schiaparelli, Vivienne Westwood. The history of innovators Paul Smith, Vidal Sassoon, Lynne Franks will be considered. Marketing and branding technologies bringing Fashion to mass audiences will be researched.

Course aim

To discover how Fashion employed film, photography, television, new technologies from the 1940s to the 2000s; to assess importance of designers, Dior, Chanel, Quant, Westwood preparing students for roles in a contemporary, evolving, 21st C industry.

Do I need any particular skills or experience?

  • You will need your own personal email address so that you’re able to login to the WEA’s digital learning platform: WEA Canvas. You will need to be able to understand how to follow URL links to pages on the internet. If you want to understand more about Canvas please visit: http://bit.ly/WEAonline
  • No skills or experience needed
  • This course is suitable for beginners and improvers
  • To take an active interest in this course it will be useful to have access to either on-line or traditional Media, including Radio, Television, Movies, Magazines, Music.

By the end of the course I should be able to:

  • - Understand recent Fashion history
  • - Appreciate how Fashion uses the Media to promotes the industry
  • - Makes sense of the economics that underly the Fashion business
  • - Assess how creativity is harnessed to build commercial value in the production of Fashion
  • - Develop a professional vocabulary to articulate the field of study.

How will I be taught?

  • The WEA’s digital learning platform, Canvas will be used to provide resources or to support lessons, enable assessment, provide learner feedback and for other activities for individuals away from the course. If you want to understand more about our digital learning platform please visit: http://bit.ly/WEAonline
  • Most of your learning will take place in your class, but one or two sessions will be online using WEA’s digital learning platform, Canvas, working by yourself or engaging with other students. If you want to understand more about our digital learning platform please visit: http://bit.ly/WEAonline
  • The WEA tutor will use a range of different teaching and learning methods and encourage you and the group to be actively involved in your learning
  • You may be asked to undertake additional work in your own time to support your learning

What kind of feedback can I expect?

  • You will be able to keep a record of your progress and achievement using photos, audio, text or documents uploaded into the WEA’s digital learning platform, WEA Canvas.
  • Your tutor will provide written, text and audio feedback recorded in WEA Canvas, WEA’s digital learning platform.
  • You will be able to keep a digital portfolio of your work on WEA’s digital learning platform, Canvas.
  • A range of informal activities will be used by the tutor to see what you are learning which may include quizzes, question and answer, small projects and discussion
  • You will have opportunities to discuss your progress with your tutor
  • You will be encouraged to share your work with the group and discuss your learning
  • You will be encouraged to consider other students work and give your opinions and suggestions
  • A file of work will be kept which will help to record your progress
  • It might be helpful to the course if a Media diary is kept in the form of digital or written notes.

What else do I need to know?

  • You will also need access to the internet outside of your sessions. You could do this using a smart phone, tablet, laptop or a desktop computer (at home or through a library etc.).
  • You will need a personal email address to join the WEA’s digital learning platform, Canvas so that you can receive resources, record your progress and achievement and to work with others and share ideas. If you want to understand more about our digital learning platform please visit: http://bit.ly/WEAonline
  • Nothing else is needed

Pre-course work, reading and information sources

  • No pre reading or pre course work is required

What can I do next?

  • Progress to another WEA course
  • Progress to a course with another provider
  • This course could lead to a range of job opportunities. Follow link to National Careers Service for more details https://nationalcareersservice.direct.gov.uk/
  • Become involved with the WEA in a range of voluntary work and other activities including campaigning as a WEA member
  • Become involved as a volunteer for a WEA partner or another organisation
  • You could progress to Higher Education courses. Follow link to the PEARL website for information http://pearl.open.ac.uk/
  • Access the WEA What Next? booklet here http://www.wea.org.uk/learn-wea/what-can-i-do-next

Download full course information sheet

Fashion for the Digital Age: from the New Look to the New Media

Enrolment Conditions

As a registered charity, and to meet our funders’ requirements, we need to check a few things with you before you book. Please could we ask that you check the list below to ensure you meet our basic criteria:

  • You are paying the standard fee (with a credit or debit card) or you are on any of the qualifying benefits
  • You have a valid email address so that you can receive confirmation of your booking
  • You have been resident in the UK, EU or EEA for the last 3 years
  • You are aged 19 years or older on 1st September 2019
  • You have read and accept our standard terms and conditions

Not sure or have further questions? Contact courseenquiries@wea.org.uk

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