Marketing for Volunteers

Ref: C3744696

Would you like to improve your knowledge of marketing as a volunteer worker? This course will delve into this very important topic can be applicable to all areas of business, but this course will be focused on how you as a volunteer go about marketing your products and items to the general public. You will learn about the essential 7 P's of marketing, also marketing concepts such as branding and positioning. Also, you will learn how to improve your marketing skills, for example, through story telling.

Additional information about this course

This course is run by the WEA, working in partnership with East Surrey College delivering Adult Learning across the East Surrey area

Course aim

This course is for volunteers who are looking to get a better understand of marketing in the context of working as a volunteer and a charity. To learn develop an understanding of why marketing is important to an organisation.

Do I need any particular skills or experience?

  • No skills or experience needed
  • This course is for beginners

By the end of the course I should be able to:

  • Gain better awareness of marketing concepts
  • Understand difference between marketing and selling
  • Importance of social media in marketing
  • How to develop your marketing skills and techniques
  • Resources for continued professional development

How will I be taught?

  • The WEA tutor will use a range of different teaching and learning methods and encourage you and the group to be actively involved in your learning

What kind of feedback can I expect?

  • A range of informal activities will be used by the tutor to see what you are learning which may include quizzes, question and answer, small projects and discussion

What else do I need to know?

  • Nothing else is needed
  • All materials will be provided

Pre-course work, reading and information sources

  • No pre reading or pre course work is required

What can I do next?

Download full course information sheet

Marketing for Volunteers

Enrolment Conditions

As a registered charity, and to meet our funders’ requirements, we need to check a few things with you before you book. Please could we ask that you check the list below to ensure you meet our basic criteria:

  • You are paying the standard fee (with a credit or debit card) or you are on any of the qualifying benefits
  • You have a valid email address so that you can receive confirmation of your booking
  • You have been resident in the UK, EU or EEA for the last 3 years
  • You are aged 19 years or older on 1st September 2018
  • You have read and accept our standard terms and conditions

Not sure or have further questions? Contact courseenquiries@wea.org.uk

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