Develop Social Media Skills

Ref: C3742153

Social media has become an important tool when job searching. Most jobs come through networking and not by applying on job boards or aimlessly sending out CVs. Social media tools make networking easier and much more powerful due to their interactive nature. When a job seeker learns how to use social networking effectively, their chances for finding employment opportunities multiply exponentially. Hiring managers and recruiters are using social media more and more to research candidates: 80% use LinkedIn and 50% can determine whether a candidate's personality is a good fit for their company by viewing that person's social media presence. If you really want to use social media to land your dream job then you need to expand your online presence beyond the basics. A CV will state your skills but a profile on a social media site can demonstrate your passion, your personality and your uniqueness - your 'personal brand'.

Course aim

Discover how the use of social media can aid networking, and explore local employment opportunities.

Do I need any particular skills or experience?

  • This course is suitable for beginners and improvers

By the end of the course I should be able to:

  • Identify the benefits of networking on and offline.
  • Setup three social media accounts with effective profiles: Facebook, Twitter and LinkedIn.
  • Develop a Personal Brand.
  • Establish a notable online presence.
  • Find employment opportunities by searching social media.

How will I be taught?

  • The WEA tutor will use a range of different teaching and learning methods and encourage you and the group to be actively involved in your learning
  • You may be asked to undertake additional work in your own time to support your learning
  • You will be expected to carry out a range of activities in your own time

What kind of feedback can I expect?

  • A range of informal activities will be used by the tutor to see what you are learning which may include quizzes, question and answer, small projects and discussion
  • You will have opportunities to discuss your progress with your tutor
  • You will be encouraged to share your work with the group and discuss your learning

What else do I need to know?

  • It would be helpful if you had access to the internet (Mobile phone, tablet or computer at home or through a library etc.)
  • Computers will be provided but please bring a pen and paper/notebook. The course is a total of ten hours, run over three weeks, on Mondays and Tuesdays. Attendance at all classes will be necessary to maximize the student's learning outcomes.

Pre-course work, reading and information sources

  • No pre reading is required but research on the subject on the internet or in the library may be helpful
  • It is recommended that you borrow a copy of "Job Searching with Social Media for Dummies" 2nd edition by Joshua Waldman. If you wish to purchase a copy, you can do so via Amazon, eBay and other high street or online bookshops.

What can I do next?

  • Progress to another WEA course
  • Progress to a course with another provider
  • This course could lead to a range of job opportunities. Follow link to National Careers Service for more details https://nationalcareersservice.direct.gov.uk/
  • Become involved with the WEA in a range of voluntary work and other activities including campaigning as a WEA member
  • Become involved as a volunteer for a WEA partner or another organisation
  • You could progress to Higher Education courses. Follow link to the PEARL website for information http://pearl.open.ac.uk/
  • Access the WEA What Next? booklet here http://www.wea.org.uk/learn-wea/what-can-i-do-next

Download full course outline

Develop Social Media Skills Course Outline

Conditions

You can if you meet all of the following requirements:

  • are paying the standard fee or are on any of the qualifying benefits
  • are paying with a credit/debit card or are not paying a fee because of a qualifying benefit
  • have a valid email address
  • have been resident in the UK, EU or EEA for the last 3 years
  • are aged 19 years or older on 1st September 2017
  • have read and accept the standard terms and conditions
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