This online course will give you an understanding of how online and social media marketing can help you build a business. You’ll get a clear picture of the different types of digital promotion activities, learn how to set promotional goals for a business and attract more customers to your website. This course is ideal for learners who want to gain digital promotion skills to support their company’s digital promotion, progress within or into a related role or those setting up a small business.
Course aim
This course introduces you to the key concepts of digital promotion and gives you the tools needed to promote a business through social media marketing.
Do I need any particular skills or experience?
- This course is for improvers
- Before you can join this course you will need to talk to a member of staff and do an initial assessment to make sure the course is right for you. Please call the Student Support Team on 0300 303 3464
- This course is for you if you live in the UK and are either in low paid work or looking for work. There is no specific learning needed before you join this course, but you may find it helpful if you have completed a Level 1 qualification in ICT.
By the end of the course I should be able to:
- Describe a range of digital promotional activities
- Identify the digital promotional goals for a business
- Consider how to generate online traffic for a business
- Determine the role of digital and offline media in promoting a business
- Create content for an organisation’s digital promotion
What else do I need to know?
You will need access to a digital device, access to Zoom and a broadband connection.
View full course information sheet
National Level 2 Certificate in Digital Promotion for Business
