Social Media Marketing for Beginners

Ref: C2341424

This is a course for small businesses or entrepreneurs who want to market themselves on social media. It will cover Facebook, Instagram, Pinterest and Twitter. It is a Bring Your Own Device course, so you can use your own tablet / laptop or smart phone so all your links and work is saved - and you can use your pictures. We will look at your target market and how you can help and attract them to your business, service or product. We will look at creating eye catching graphics and how you can schedule these to reach your audience at the best times.

Course aim

This course will allow learners to define there target market, create and schedule content that will interest them and post it to Facebook, Instagram, Twitter and Pinterest.

Do I need any particular skills or experience?

  • No skills or experience needed
  • This course is for beginners
  • It would be useful if you have signed up to Facebook and Pinterest before the first session, but we can cover this in the session if you're not sure. It would also be useful to have pictures of your product / you providing your service.

By the end of the course I should be able to:

  • Schedule posts to Facebook and Instagram
  • Create a banner for Facebook
  • Identify my target market
  • Research keywords and hashtags

How will I be taught?

  • The WEA tutor will use a range of different teaching and learning methods and encourage you and the group to be actively involved in your learning

What kind of feedback can I expect?

  • A range of informal activities will be used by the tutor to see what you are learning which may include quizzes, question and answer, small projects and discussion
  • You will have opportunities to discuss your progress with your tutor
  • You will be encouraged to share your work with the group and discuss your learning

What else do I need to know?

  • Please bring the laptop / tablet or smartphone you would use to post on social media.

Pre-course work, reading and information sources

  • No pre reading or pre course work is required

What can I do next?

  • Progress to another WEA course

Download full course information sheet

Social Media Marketing for Beginners

Conditions

As a registered charity, and to meet our funders’ requirements, we need to check a few things with you before you book. Please could we ask that you check the list below to ensure you meet our basic criteria:

  • You are paying the standard fee (with a credit or debit card) or you are on any of the qualifying benefits
  • You have a valid email address so that you can receive confirmation of your booking
  • You have been resident in the UK, EU or EEA for the last 3 years
  • You are aged 19 years or older on 1st September 2018
  • You have read and accept our standard terms and conditions

Not sure or have further questions? Contact courseenquiries@wea.org.uk

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